Claus Helfenschneider

Freelance 3D Artist
Direction, Design, Animation, Programming

Deutsche Telekom – AR Cloud

Cebit, Hannover
Interactive Design, Application Development

Deutsche Telekom — AR Cloud App @ CeBIT 2012

In spring 2012, mbox was entrusted to create an augmented-reality (AR) iPad-application for the stand of Deutsche Telekom at the CeBIT trade show in Hannover. Created by q~bus Mediatektur, the main focus of the brand experience was to present the new strive for cloud-based, scalable business and enterprise solutions. The full range of cloud-services provided by Deutsche Telekom was presented with an interactive app, which was running on iPads placed on rotatable columns in front of the exhibition booth. The app was designed to provide a playful and immersive experience by augmenting the environment with small interactive scenarios and informative layers of content.



Client: Deutsche Telekom AG
Agency: q~bus Mediatektur GmbH
Production: MBox Bewegtbild
Cebit, Hannover

Mbox: App Development
Project Type:
Interactive Design
Supervisor  (mbox): 
Martin Retschitzegger
3D Artist:
Armin Keplinger
Technical Direction &
Claus Helfenschneider

Platform: Apple iPad 2

All image and video footage by courtesy of Mbox Bewegtbild GmbH and q~bus Mediatektur.

MBox Project Page

My Role

I did the programming of the application as well as some work on 3D models which were integrated into the app.

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