Claus Helfenschneider

Freelance 3D Artist
Direction, Design, Animation, Programming

Expo 2010 – Magic Box

MBox Bewegtbild GmbH Berlin
Eventvisuals, Commissioned Work

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“MAGIC BOX” State Grid – Expo 2010

[…] Inside the MAGIC BOX – a 20 m x 20 m cube – the viewer appears to float while standing on a glass floor and is taken on an imaginary journey through the cosmos of energy. High-resolution LED screens on all six sides of the cube conjure up a tightly woven net of images that deal with the source and exploitation of energy, its transport into the cities of the future right up to the central human element. This is repeatedly punctuated by abstract elements and a pulsing grid made up of streaming energy, which seize upon the three-dimensionality of the space, transform it and in an almost deconstructive sense – redefining it […].


Source: State Grid Corporation of China – Innovation Empowers Our Dream. The elaboration of artistic creation of State Grid Pavillion in 2010 Shanghai World Expo.


Client: State Grid (China)
Lead Agency: Atelier Brückner Stuttgart
Client/Partner: Tamschick Media+Space
Production: MBox Bewegtbild
Music: Idee und Klang (Switzerland)
Awards: Red Dot Design Award 2010

Location: EXPO 2010, Shanghai, China

Director: Marc Tamschick
Art Direction: Martin Retschitzegger

MBox: Design, Animation, Prostproduction
Format: 7452×5589 px
Technical Details:
6 LED walls á ~14x14m, 1800×1800 px each

All image and video footage by courtesy of Mbox Bewegtbild GmbH and State Grid Corporation of China.

MBox Project Page

My Role

I have done some design, layout, setup and animation on a few shots. Besides some utility scripts for animating complex shots I have also written some scripts for Autodesk Maya and Eyeon Fusion in order to simplify and improve the 3D- and compositing workflow for the artists — see CubemapWindow (Maya), MultiCamPlayblast (Maya) and CubemapLoader (Fusion).

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