Claus Helfenschneider

SANYO 360 – Integrated Systems Europe 2011 Amsterdam

At the Integrated Systems Europe (ISE), No. 1 european tradeshow for professional AV and electronic systems integration, SANYO presented its impressively wide high-end projector lineup. A five-minute 360° video loop provided an immersive and colourful experience inside of SANYO’s eye-catching pavillion. Eight projectors with QuaDrive technology staged a seamless, vibrant and highly detailed projection. By transforming pictures of case studies into colorful abstract shapes and smoothly morphing into picturesque panoramic views, the video presents SANYO’s wide product lineup, impressive brightness, high dynamic range, exceptional color fastness and delicate image rendition of both stylized and photographic imagery.

Outline

Client: SANYO Sales & Marketing Europe
Production: MBox Bewegtbild
Projection: BrainSalt Media

Location: ISE 2011, Amsterdam

Director: Martin Retschitzegger
Art Direction, 3D: Claus Helfenschneider
Compositing: Yves Jates, Martin Wellens
Doku Edit: Veith Michel

MBox: Design, Animation, Prostproduction
Format: 14370 x 1080 px
Technical Details:
42m x 3m 360° projection screen, 12m Ø,
8 projectors (SANYO PLC-HF 15000 L)

All image and video footage by courtesy of Mbox Bewegtbild GmbH and SANYO Salex & Marketing Europe GmbH.

My Role

I have done the design (initial styleframes as well as design supervision during production), 3D setup, 3D animation (Cinema4D) and some of the compositing. Besides the vast resolution, 360° projection and high quality demands, the main challenge was to niftly blend impressive imagery with a wide variety of claims and information (case studies, projector lineup, tag lines) into a balanced and immersive product.