Claus Helfenschneider

Freelance 3D Artist
Direction, Design, Animation, Programming

Mubadala Gala 2010

Date:
2010/11
Company:
Mbox Bewegtbild GmbH Berlin
Type:
Event visuals, Commissioned Work

MUBADALA Gala – Abu Dhabi Grand Prix 2010

Just before the Abu Dhabi Grand Prix in 2010 (on the Yas Marina Circuit), one of the main sponsors, Mubadala, held a gala evening at the Yas Marina Hotel in Abu Dhabi. Site-specific to the event, a projection was created for a 32m wide and 2.6m high curved projection screen that wrapped around the main dining area, creating a vibrant backdrop to the evening that served to enhance and unify the event architecture, taking into account the entire sensory experience of the guests. Derived from the Mubadala brand palette, a dynamic, informative, decorative and artful animation was created that complemented the identity and the environment of the event in a subtle and elegant form.

Outline

Client: Avantgarde Brand Servides Arabia
Lead Agency: Avantgarde Film Dubai
Production: MBox Bewegtbild

Location: Yas Marina Hotel, Abu Dhabi, United Arab Emirates

Art Direction (Mbox), Compositing: Marcel Schobel
3D Setup & Animation: Claus Helfenschneider

MBox:
Design, Animation, Prostproduction
Format: 13400 x 1080 px
Technical Details:
32m x 2.6m projection surface, 8 projectors

All image and video footage by courtesy of Mbox Bewegtbild GmbH and Avantgarde Brand Services Arabia FZ LLC.

My Role

I have done some design, layout, setup and (mainly) 3D-animation.

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