Claus Helfenschneider

Celebration Of Entrepreneurship (COE) Conference Dubai 2010

Mbox created various graphic modules for the 3-day COE (Celebration Of Entrepreneurship) Conference in Dubai 2010. The 360° projection was used to display the immersive event opener, informative content as well as ambient visualizations. Real-time content was combined with prerendered imagery on-site.

Outline

Client: Avantgarde Film
Production: MBox Bewegtbild

Location: COE Conference, Abu Dhabi

MBox: Design, Animation, Prostproduction
Format: 30000×1080 px

All image and video footage by courtesy of Mbox Bewegtbild GmbH.

My Role

Besides providing 3D content for several modules (the lines and dots flowing around), I was mainly working on the technical setup and animation of the 3-minute opener. The project was very fast-paced, so my tasks included working out a technical solution for rendering a kind of fake-360°-imagery in order to provide a true 360°-feel by saving costly render time. The main technical challenge was to create the 3-minute opener; it featured lip-sync videos in a quite complex and dynamically animated 3D-structure. The videos and audio track were due to changes until the very end, so everything had to be kept dynamic and changeable until the final rendering.